Once a man stood by the stream wondering how he will cross it. An angel appeared and said “there is a broken boat, I will give you an axe, if you can mend it you can cross the river” the man liked the idea but suddenly a doubt crept in and he asked “what if someone steals the boat or uses it to come back, how will I return”. The angel smiled and said “I don't know you have to find another way”. The man thought for a moment and took the axe and started cutting many logs of wood until he had enough to put it across the stream for him to cross.

The moral of the story is simple, what we do, can either help us today or help not only us but generations to come. It is this philosophy that resonates with our thinking, a philosophy that is forward-looking, a philosophy that keeps the human good at its core, a philosophy that is sustainable and a philosophy that focuses on today but keeping tomorrow in sight. A philosophy we call Farq Nazar Aayega.

Farq Nazar Aayega or “making a difference” needs a strong foundation and the recipe to make that foundation has few very important ingredients like forethought, transparency, conscientiousness and commitment. It is with these ingredients that we started and we had a single minded commitment to making tomorrow a better place to be. To make tomorrow great, we need to make today capable, hence we decided to focus on building a strong foundation.

A foundation that builds excellence, expertise, prosperity, progress, knowledge and wellness. The result of this commitment is called Neev.

Neev is not just another initiative that donates money, because we don't. We do not help people, we help them become capable in solving their problems. In a society and in times that change and evolve so quickly we don't just need solutions, but the ability to deal with challenges and keep finding better ways to do things; and for this we need a strong foundation of mind, matter and management.

Neev as the name suggests is an initiative to make strong foundations on which a good, strong and sustainable society will thrive and prosper. Neev is currently engaged in the field of sports, education, health care, infrastructure, community development and many more. These initiatives contribute to a perceptible change in the quality of lives of people and communities at large and put them firmly on the path to growth and prosperity. Neev adopts an inclusive culture where development, change, and growth are collaborative and not prescriptive.

Let's enter the world of Neev, a world that is engaged in building a world ground-up, because when you reimagine… Farq Nazar Aayega.